This training is NOT about how to raise money in the Silicon Valley style where your investors will expect you to grow as fast as possible at any cost so that the company can be acquired in 5-7 years and the investors make a killing. We will not waste your time teaching you how to make yourself more appealing to this kind of investor! Why? Because in our opinion, that model is wrong for 99.9% of businesses – especially woman-owned mission-driven businesses.
Fund and Fuel Your Dreams is a 3-day intensive event where you will get hands-on, expert training on how to raise money for your business. You will leave with a step-by-step plan and resources to move the plan forward. At the event there will be opportunities for support from experts on messaging, your financials, and more. This is also a place to connect with like-minded mission-driven, heart-centered women entrepreneurs in a supportive fun environment! You'll even have an opportunity to hear from socially conscious investors who are especially interested in women-led businesses!
Three Content-Filled Days!
Day One: Clarify Your Goals and Identify Your Ideal Investors
Learn how your business goals, mission, and values relate to your fundraising strategy
Get clear on how much you need to raise and your funding timeline
Choose the best “exit strategy” for you
Understand who investors are and what they’re looking for
Create your ideal investor profile
Design your plan for finding your ideal investors
Day Two: What to Offer and How to Reach Your Ideal Investors without Breaking the Law
Understand how your business structure affects how you can raise money
Learn the pros and cons of all of the investment instruments you can offer and choose the best one for you
Design an investment offering that works for your business and is irresistible to your ideal investors
Get tools for market testing your offering
Understand all of the options for legally reaching your ideal investors and choose the option that’s best for you
Day Three: How to Enroll Investors and Tackle the Mindset Game
Learn how to comfortably set up meetings with potential investors
Decide what you’ll show to investors and design your offering materials
Create your plan for successful enrollment conversations
Design your strategy for dealing with limiting beliefs and fears that could get in your way
The Result after our Three Days?
You have the confidence to find and enroll your ideal investors.You are literate in business finance. You have a customized plan for meeting your funding goals and the skills to attract the resources you need for your business whenever you need them.
Kathleen McShane, Assistant Administrator, Office of Women’s Business Ownership, U.S. Small Business Administration, is responsible for overseeing Women’s Business Centers throughout the country.
Aurelia Flores, Managing Member of
the Athena Digital Media Group, focuses
her business endeavors on supporting
small businesses, especially startups
and tech entrepreneurs.
Cole has worked as a community facilitator, strategist, and consultant for the last 15 years. She is a co-creator of Baltimore's
Dovecote Cafe, a community based oasis,
and Brioxy, a training pipeline for young
people of color.
Aisha Pew has almost two decades of experience in talent management and organizational effectiveness. She is the co-founder and CEO of Dovecote Café
and a lead trainer with Brioxy.
Cee Smith, CEO of Cee Smith Media Group, prioritizes investing in LGBT entrepreneurs and queer-led creative projects, start-ups, and film. Cee joins women across the country as a Pipeline Fellow to change the face of angel investing.
Claudia Viek, founder of the Invest In Women Entrepreneurship Initiative, is an expert on women’s business funding. She is a
pioneer in both the Micro Enterprise and business incubation fields and served as Executive Director of an award-winning
training, financing and business incubation program in San Francisco.
Kate Poole is an investment advisor and co-founder of Chordata Capital, an investment advisory firm specializing in working with inheritors committed to racial and economic justice. She co-founded Regenerative Finance and Be Invested and is a member of Resource Generation.
After spending over a decade working in finance and accounting in both the government and private sector, Keila Hill-Trawick decided to launch Little Fish Accounting to serve as a trusted partner in financial and tax planning to drive business results and growth. Little Fish Accounting is a boutique CPA firm dedicated to the accounting, bookkeeping, and tax needs of freelancers, solopreneurs and tiny businesses.
Lynn Johnson is a visionary entrepreneur, speaker, girl advocate, and Co-Founder/CEO of Spotlight: Girls – a certified B Corp that inspires, educates, and activates girls and women to take center stage. Lynn also works with Jenny Kassan Consulting as Director of Coaching.
Jennifer Diepstraten is CEO and Founder of High Ticket Sales Success. She teaches the most successful coaches, experts, and niche-service providers how to get paid top-dollar for their services and close big sales with ease. She has 20 years' experience in sales, relationship coaching, and communication studies and understands what it really takes to inspire people to take decisive action.
Special Investor Insight Session
You will have the opportunity to hear from socially conscious investors who are especially interested in women-led businesses.
Jenny is one of the nation’s leading experts on this topic and has been tracking recent developments. She will share all the available options that allow you to legally raise capital from the crowd and give you the tools to decide which ones may be right for you.
Get Answers To Your Legal Questions About Company Structure and Finance
- Should I be a B Corp?
- What are the tax implications for me and my investors when I raise money?
- How can I legally partner with a nonprofit to raise grant funding?
Access To Our Online Community
Connect with other amazing heart-centered entrepreneurs inour online support community for event participants - Women Raising Money On Our Own Terms.
Thank You to our Sponsors!
INVESTORS' CIRCLE-SOCIAL VENTURE NETWORK
University of Baltimore Student Center
Hilda & Michael Bogomolny Room
- 5th Floor
21 W. Mount Royal Avenue
Baltimore, MD 21201
For your convenience, we have reserved a block of rooms at the Lord Baltimore Hotel, a historic hotel in downtown Baltimore. Single King Rooms and Double Queen Rooms are available for $139 per night. This rate includes complimentary breakfast, transportation to and from the University of Baltimore, self-parking, wifi, and use of the fitness center.
Reservations must be made by September 17 to lock in at the guaranteed rate.
After September 17, reservations will be subject to space availability,
and the cost will be at the prevailing room rates.
"Jenny is amazing, and no one else offers the complete package – from conception to fully funded – to women entrepreneurs. You won’t find anything like this anywhere else!"
– Dr. Lila Baker Reedy, Circus Connections
"This event is incredibly inspiring and helped me understand the funding options available for entrepreneurs like me.
– Laura Waters, Circles
"By the end of the event, I felt I had a clear understanding of the decision process to move forward with raising money. I’m super glad I attended.”
– Laurie Zerga, Chef-K
"Jenny is an entrepreneur's dream come true!" – Konda Mason, Impact Hub Oakland
"Jenny is deeply knowledgeable about a topic most of us are not! Jenny walks you through the steps necessary for finding investors so that when you approach them, you feel that you’re on solid ground." – Ann Kramer, Good4U Inc.
"What I received in terms of information, connection, and support was priceless."
– Tara Christina, Tara’s Teas
"Before Jenny’s event I was struggling. Now I know that I can attract the investor that’s right for me.
– Rashelle Smith, Umbii
"I left the event feeling empowered and confident with my ability to take my business to the next level. Jenny is so knowledgeable and understanding and the other attendees were so inspiring!"
– Carol Luong, GreatPositive
"Jenny brings a wealth of experience and a fantastic, healthy perspective to fundraising that turns it from a chore into empowerment!” – Colleen Kavanaugh, Zego Snacks
"The resource binder alone was worth attending… Jenny provided fantastic value: knowledge, support and community all at once.” – Denise Rushing, Dancing TreePeople Organic Farm
Your Expert Host - Jenny Kassan
Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised over one million dollars for her own businesses. Jenny is certified as a coach by the International Association of Women in Coaching. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul (Berrett-Koehler, October 2017).
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony. She is also a fellow at Democracy Collaborative and the co-founder of the Force for Good Fund.
Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents. She is a member of the Content Advisory Panel of Conscious Company Magazine and serves on the advisory boards of Lioness Magazine and Investibule. She is also the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.
Jenny Kassan Consulting is a certified B Corp and member of 1% for the Planet.
“Jenny is, hands down, one of the most knowledgeable sources in the field today when it comes to creative capital raising for social enterprises and small businesses. She is a pivotal player in the budding local and social investing movement.”
Amy Cortese, Author of "Locavesting"
Three Day Intensive Training and Investor Insight Session: October 18 - 20, 2018
Start raising cash for your business from the people who love you and love what you do