This training is NOT about how to raise money in the Silicon Valley style where your investors will expect you to grow as fast as possible at any cost so that the company can be acquired in 5-7 years and the investors make a killing. We will not waste your time teaching you how to make yourself more appealing to this kind of investor! Why? Because in our opinion, that model is wrong for 99.9% of businesses – especially woman-owned mission-driven businesses.
This training event IS about designing a capital raising strategy customized to your unique situation, values, structure, and goals. Our approach works for companies at any stage and in any industry.
Fund and Fuel Your Dreams is a 3-day intensive event where you will get hands-on, expert training on how to raise money for your business. You will leave with a step-by-step plan and resources to move the plan forward. At the event there will be opportunities for support from experts on messaging, your financials, and more. This is also a place to connect with like-minded mission-driven, heart-centered women entrepreneurs in a supportive fun environment! You'll even have an opportunity to hear from socially conscious investors who are especially interested in women-led businesses!
Three Content-Filled Days!
Day One: Clarify Your Goals and Identify Your Ideal Investors
Learn how your business goals, mission, and values relate to your fundraising strategy
Get clear on how much you need to raise and your funding timeline
Choose the best “exit strategy” for you
Understand who investors are and what they’re looking for
Create your ideal investor profile
Design your plan for finding your ideal investors
Day Two: What to Offer and How to Reach Your Ideal Investors without Breaking the Law
Understand how your business structure affects how you can raise money
Learn the pros and cons of all of the investment instruments you can offer and choose the best one for you
Design an investment offering that works for your business and is irresistible to your ideal investors
Get tools for market testing your offering
Understand all of the options for legally reaching your ideal investors and choose the option that’s best for you
Day Three: How to Enroll Investors and Tackle the Mindset Game
Learn how to comfortably set up meetings with potential investors
Decide what you’ll show to investors and design your offering materials
Create your plan for successful enrollment conversations
Design your strategy for dealing with limiting beliefs and fears that could get in your way
The Result after our Three Days?
You have the confidence to find and enroll your ideal investors.You are literate in business finance. You have a customized plan for meeting your funding goals and the skills to attract the resources you need for your business whenever you need them.
Special Investor Insight Session
You will have the opportunity to hear from socially conscious investors who are especially interested in women-led businesses.
Jenny is one of the nation’s leading experts on this topic and has been tracking recent developments. She will share all the available options that allow you to legally raise capital from the crowd and give you the tools to decide which ones may be right for you.
Get Answers To Your Legal Questions About Company Structure and Finance
- Should I be a B Corp?
- What are the tax implications for me and my investors when I raise money?
- How can I legally partner with a nonprofit to raise grant funding?
Access To Our Online Community
Connect with other amazing heart-centered entrepreneurs inour online support community for event participants - Women Raising Money On Our Own Terms.
Early Bird Bonuses
Register by June 29 to receive these THREE amazing bonus trainings
Escape the Bootstrap Trap 30-Day Challenge - For heart-centered entrepreneurs who are tired of using their own resources to run their businesses, the Escape the Bootstrap Trap 30-Day Challenge will give you everything you need to get clarity on having a business that doesn't drain your energy or your bank account.
Create Your Conscious Money Compass - This bonus training will help you get clarity on your beliefs around money and how to transform how you feel about it.
Nail Your Personal Brand Training - Use our Branding With Archetypes Assessment to hone in on what makes you uniquely compelling to funders and customers. Discover your personal brand to make communications instantly easier, so you can connect with the right funders and avoid the wrong ones!
"Jenny is amazing, and no one else offers the complete package – from conception to fully funded – to women entrepreneurs. You won’t find anything like this anywhere else!"
– Dr. Lila Baker Reedy, Circus Connections
"This event is incredibly inspiring and helped me understand the funding options available for entrepreneurs like me.
– Laura Waters, Circles
"By the end of the event, I felt I had a clear understanding of the decision process to move forward with raising money. I’m super glad I attended.”
– Laurie Zerga, Chef-K
"Jenny is an entrepreneur's dream come true!" – Konda Mason, Impact Hub Oakland
"Jenny is deeply knowledgeable about a topic most of us are not! Jenny walks you through the steps necessary for finding investors so that when you approach them, you feel that you’re on solid ground." – Ann Kramer, Good4U Inc.
"What I received in terms of information, connection, and support was priceless."
– Tara Christina, Tara’s Teas
"Before Jenny’s event I was struggling. Now I know that I can attract the investor that’s right for me.
– Rashelle Smith, Umbii
"I left the event feeling empowered and confident with my ability to take my business to the next level. Jenny is so knowledgeable and understanding and the other attendees were so inspiring!"
– Carol Luong, GreatPositive
"Jenny brings a wealth of experience and a fantastic, healthy perspective to fundraising that turns it from a chore into empowerment!” – Colleen Kavanaugh, Zego Snacks
"The resource binder alone was worth attending… Jenny provided fantastic value: knowledge, support and community all at once.” – Denise Rushing, Dancing TreePeople Organic Farm
Your Expert Host - Jenny Kassan
Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised over one million dollars for her own businesses. Jenny is certified as a coach by the International Association of Women in Coaching. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul (Berrett-Koehler, October 2017).
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony. She is also a fellow at Democracy Collaborative and the co-founder of the Force for Good Fund.
Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents. She is a member of the Content Advisory Panel of Conscious Company Magazine and serves on the advisory boards of Lioness Magazine and Investibule. She is also the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.
Jenny Kassan Consulting is a certified B Corp and member of 1% for the Planet.
“Jenny is, hands down, one of the most knowledgeable sources in the field today when it comes to creative capital raising for social enterprises and small businesses. She is a pivotal player in the budding local and social investing movement.”
Amy Cortese, Author of "Locavesting"
Three Day Intensive Training and Investor Insight Session: October 18 - 20, 2018
Start raising cash for your business from the people who love you and love what you do