This training is NOT about how to raise money in the Silicon Valley style where your investors will expect you to grow as fast as possible at any cost so that the company can be acquired in 5-7 years and the investors make a killing. We will not waste your time teaching you how to make yourself more appealing to this kind of investor! Why? Because in our opinion, that model is wrong for 99.9% of businesses – especially woman-owned mission-driven businesses.
This training event IS about designing a capital raising strategy customized to your unique situation, values, structure, and goals. Our approach works for companies at any stage and in any industry.
Fund and Fuel Your Dreams is a 3-day event where you will get hands-on, expert training on how to raise money for your business. You will leave with a step-by-step plan and resources to take the plan forward. At the event there will be opportunities for support from experts on messaging, your financials, and more. It is also a place to connect with like-minded mission-driven, heart centered women entrepreneurs in a supportive fun environment! You'll even have an opportunity to meet socially conscious investors that are especially interested in women-led businesses!
We will cover...
1. Perfect Positioning
Learn how to attract the right investors for you
Position your offering in a way that is authentic to you
Learn what to do before starting the capital raising process so that you are ready to hit the ground running
2. Packaging Your Offer
Understand all the options of what you can offer (equity, debt, etc.) and choose the best one for you
Learn tools for choosing a valuation for your business that you can feel confident about
Craft your ask
Decide how much to ask for
Create your pitch materials – with fill-in-the-blank templates and hands-on coaching
3. Pitching 101
How to ask for the meeting – with fill-in-the-blank scripts
How to prepare for the meeting
What to say in the meeting
4. The Right Investors: Who are they and where to find them
Learn about all the different kinds of investors and what each one is looking for
Identify the right investors for you so that you stop wasting time with the wrong ones
Learn how to find and attract investors
5. Your Inner Game
Learn to ask for the investment with power and confidence
Kick your limiting beliefs to the curb
Case studies – success stories from diverse industries to inspire you
Jenny is one of the nation’s leading experts on this topic and has been tracking recent developments. She will share all the available options that allow you to legally raise capital from the crowd and give you the tools to decide which ones may be right for you.
Your Legal Questions Answered
Ask your legal questions about company structure and finance – examples include: - Should I be a B Corp? - What are the tax implications for me and my investors when I raise money? - How can I legally partner with a nonprofit to raise grant funding?
Special Investor Reception
On the evening of day one, you will be given the opportunity to meet socially conscious investors that are especially interested in women-led businesses.
Access to Our Online Community
Connect with other amazing heart-centered entrepreneurs in Our Fund and Fuel Your Dreams online support community for event participants.
Three Content Filled Days
The event runs from 9:00 a.m. to 9:00 p.m. on Thursday and Friday,
"By the end of the event, I felt I had a clear understanding of the decision process to move forward with raising money. I’m super glad I attended.” – Laurie Zerga, Chef-K
"Jenny is an entrepreneur's dream come true!" – Konda Mason, Impact Hub Oakland
"Jenny is deeply knowledgeable about a topic most of us are not! Jenny walks you through the steps necessary for finding investors so that when you approach an investor, you feel that you’re on solid ground." – Ann Kramer, Good4U Inc.
"I left the event feeling empowered and confident with my ability to take my business to the next level. Jenny is so knowledgeable and understanding and the other attendees were so inspiring!" – Carol Luong, GreatPositive
"Jenny brings a wealth of experience and a fantastic, healthy perspective to fundraising that turns it from a chore into empowerment!” – Colleen Kavanaugh, Zego Snacks
"The resource binder alone was worth attending… Jenny provided fantastic value: knowledge, support and community all at once.” – Denise Rushing, Dancing TreePeople Organic Farm
Your Expert Host, Jenny Kassan
Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised over one million dollars for her own businesses. Jenny is certified as a coach by the International Association of Women in Coaching. She is the author of the forthcoming Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul (Berrett-Koehler, October 2017).
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. She serves on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony. She is also a fellow at Democracy Collaborative and the co-founder of the Force for Good Fund.
Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents. She is a member of the Content Advisory Panel of Conscious Company Magazine and serves on the advisory boards of Lioness Magazine and Investibule. She is also the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.
Jenny Kassan Consulting is a certified B Corp and member of 1% for the Planet.
“Jenny is, hands down, one of the most knowledgeable sources in the field today when it comes to creative capital raising for social enterprises and small businesses. She is a pivotal player in the budding local and social investing movement.”
Amy Cortese, Author of "Locavesting"
Three Day Training and Investor Reception
Start raising cash for your business from people who love who you are and what you do.